In Person Media Training From People Experienced in Delivering a Message
Our team instructors are a unique combination of journalists straight out of the newsrooms from the largest markets -and professionals who are still actively engaged in the media.
GET THE RIGHT STORY TOLD ABOUT YOUR ORGANIZATION.
Our clients have appeared on Late Night with David Letterman, Today Show, Good Morning America, CBS Morning Show, CBS Evening News, ABC World News Tonight, NBC Nightly News, CNN, FOX News, MSNBC, Dr. Drew’s Show, FOX Business, CNBC, ESPN and This American Life with Ira Glass. They have also been featured in the New York Times, Wall Street Journal, Chicago Tribune, Washington Post, Los Angeles Times, USA Today, Time Magazine, The Economist, Cosmopolitan, The Food Network, Daily Mirror, Times of London and regularly appear in the trade and business media. Our clients include politicians from both political parties, CEOs, well known trial lawyers, doctors, university presidents and professors, health and wellness experts, school districts, authors, tourism experts, non profit leaders, professional athletes, think tank spokespeople and law enforcement professionals.
WHY IT WORKS EVERY SINGLE TIME.
Our curriculum is about simulating reality. When you’ve completed our training, it’s like you’ve already conquered your first interview. Our trainings have four major phases in a full-day workshop:
Controlling the story
Tough question management
Experienced journalists and reporters are on-site with camera crews performing interviews just as they will be in the field. You will complete the training feeling confident, polished and ready to tell the world the RIGHT story about yourself or your organization.
Our media trainers will be on-site working with you and your team. Meet our trainers:
Hayley Bierkle Burns
Hayley Burns is a communication, public affairs and marketing leader with a record of helping clients achieve aggressive business goals. Hayley has built successful communication strategies for clients in some of the toughest political and business environments including automotive, cyber-security and education. Hayley’s career began in broadcast journalism where she covered breaking news, business and politics at NBC Chicago, Fox News Chicago and the CNN Midwest Bureau. Hayley has created and led communication initiatives for Fiat Chrysler Automobiles, Quicken Loans, Mopar, Kraft, Principal Financial Group, Chicago Public Schools, and Ronald McDonald House Charities, among others. Hayley has a master’s degree in Public Affairs Journalism from Columbia College and a B.S. in Communication from Regis University in Denver.
Tracy Slutzkin is an innovative communication leader with an extensive national network of media contacts. She has a depth of knowledge of news operations from a more than 20 year career in broadcasting at Cumulus Media, Westwood One, Fox and ABC News. Tracy has reported and produced investigative news, spot-news, feature stories and news talk programming at some of the most influential media outlets in the U.S. She developed special segments with high-profile newsmakers including four U.S. Presidents. She has covered the RNC and DNC Conventions since 1996. Tracy also served as Program Director at WLS Radio in Chicago for four years. She has developed and implemented successful media relations and digital strategies for companies such as Fiat Chrysler Automobiles, Zhongli North America, law firms and professional services organizations. Tracy has earned several coveted industry awards for programming and news coverage, including being named one of the “Most Influential Women in Radio”. She has a B.S. in Communications from Northwestern University in Evanston, Illinois.
Pat Brady has over 20 years on camera, radio and print message delivery experience as a campaign surrogate, federal and state corruption prosecutor and big 4 consulting firm partner. He has appeared on local, national and international news programs including WGN, ABC, NBC, CBS, FOX, CNN, MSNBC, PBS, and France 24 as a political and legal analyst. His analysis has also appeared in major print and on-line publications including: The Washington Post, New York Times, Chicago Tribune, Politico, The Hill, Huffington Post and others. He has effectively delivered messages for presidential, state and local campaigns, corporate clients in a variety of industries and as an expert on federal and state corruption investigations. Pat specializes in assisting our clients distill complex issues into effective messages.